William & Mary Giving

The William & Mary team was looking to align their giving website to their newly branded parent site (wm.edu). They wanted to make sure that the site carried through consistent brand elements but also ensure that it felt unique as well. From a content perspective, they wanted to provide more detail and information about the benefits of giving to both current and potential donors in addition to creating an overall better user experience.

The entire microsite was also revamped in order to ensure that the donation / giving process was easy to follow along with. A step by step process with minimal form "fuss" was developed to accelerate the process.

Client: William & Mary | Agency: R2i | Role: Art Director & Designer

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