Planet Green

"Reel Impact" is a series of unique and dramatic documentaries airing on Planet Green which showcase the interactions and impact that humans have on the planet. Included in the project is the full branding and marketing pieces. The concept behind the branding was centered around the idea of conversation and re-imaging the standard conversation bubble icon. The mark was created to illustrate the fact that interesting films could make your conversations a lot more interesting and energetic.

Electronic press kit, promotional posters and ads
On screen transitions
Display ads
Storyboard for :15 TV spot
Client: Planet Green     |     Agency: Discovery Communications     |     Role: Associate Art Director & Designer
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