R2i

Since the inception of R2i in 2006, there have been a series of small brand facelifts. In 2016, it was time to update things again. The logo mark was the only part of the brand that stayed the same but all the other stylistic elements were freshened up. A new collateral suite and website were developed along with an updated interior space.

In order to make sure that the entire company was educated about the brand updates and to get them excited, we had an R2i brand launch day event. Each employee was given a gift box with a sampling of new branded collateral piece inside, the offices were decorated with new brand colors, pins were made with different sayings that helped to communicate the new tone and mood of the brand. We also had "cupcake drops" at each office that showed elements on the new branding and a mid day presentation / walk through of the new brand elements.

With a new brand, we were in need of a space update as well. Wall graphics and general interior space planning was vital.

Client: R2i | Agency: R2i | Role: Creative Director & Art Director

↑Back to Top