Client: Maryland Highway Safety | Agency: R2i | Role: Creative Director & Art Director
Maryland Highway Safety
In an effort to cut down on distracted, aggressive, and impaired driving and encourage vehicle safety in general, our team partnered with Maryland Highway Safety to develop an evergreen social campaign. We created a set of humorous and lighthearted posts that showcase some ridiculous driving behaviors on the road that we see time and time again, reminding those behind the wheel "dontbeTHATdriver".