Atlantic Health

Atlantic Health's campaign goal was to reach and increase the number of women in northern New Jersey who schedule and get annual mammograms, as well as increase the discussion and and engagement online regarding the importance of mammograms through various digital tactics. The campaign was positioned to reach the supporter audience who could help influence the women in their lives, whether if be a mother, wife, colleague, sister, etc and remind these women to make their health a priority.

In addition to the digital initiatives for the campaign, decals encouraging women to snap a selfie after their own mammogram and encourage friends and family to get their own were applied to the mirrors throughout the medical offices. Cupcakes with the #askher hashtag and mark were provided in the lobby for women while in the office.  There was also a karaoke booth setup at Atlantic Health events allowing participants to choose from a set of "love" songs that they could sing, record, and send to loved ones encouraging them to get a mammogram.
Client: Atlantic Health     |     Agency: R2i      |     Role: Creative Director
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